Project Ideation

My project idea as sent to my teacher Nancy:

"Hello Nancy :)

I wanted to send you an email and brief you on my idea for my major project so I can start doing research :)
I did a project for Ellen's photography class about Eco-friendly clothing, and I felt that it was a great idea but I didn't have the time to fully finish it for my portfolio.
I want to shoot a advertising campaign for "Eco-clothing".

Now this idea can go two ways:

1) I could design a pretend non-profit environmental awareness company and design a campaign of theirs to promote the eco-friendly habit/lifestyle of seeking out clothing that is made from recycled and renewable materials.

or

2) I could be a company that SELLS eco-friendly clothing and have this be an ad campaign for their specific brand.


Here's the project as far as I got it last year:
Image 1
Image 2
Image 3

Let me know what you think so I can get started :D"

It was suggested to me that I try and find as much data on the subject of recycled material/Eco-friendly clothing before deciding my deliverables and to try and look at the big picture so that my project has a clear and full scope that will look sharp as a portfolio piece and would be capable of being put into real production.

Nancy also mentioned she could show me an example project that another student had produced that was a magazine that promoted similar ideas as what I would like to explore and had a lot of content and was a full fledged project, "cradle to grave" :D.

I am very intrigued and am excited to see the example in school this coming week to get my mind churning with possibilities as I begin my research in search of audience demographic, competitors, and world market statistics.